Why Your Infographic Needs Data-Driven Writing to Deliver Results

Without the numbers, the infographic loses what makes it distinct.

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Content comes in many shapes and sizes these days. One of the forms that continues to grow in popularity is the infographic, due in part to its bite-sized, eye-catching nature. But it’s still content and should be treated like any other form of content: strategically, and with purpose.

While the end product is predominantly visual, you must start with some amount of written content. That content is often produced separately and then sent to a designer who is responsible for creating the infographic.

How do you write that content to get the best results?

 
Katie Burkhart