Why Your Infographic Needs Data-Driven Writing to Deliver Results

Without the numbers, the infographic loses what makes it distinct.


Content comes in many shapes and sizes these days. One of the forms that continues to grow in popularity is the infographic, due in part to its bite-sized, eye-catching nature. But it’s still content and should be treated like any other form of content: strategically, and with purpose.

While the end product is predominantly visual, you must start with some amount of written content. That content is often produced separately and then sent to a designer who is responsible for creating the infographic.

How do you write that content to get the best results?

Katie Burkhart