Reflecting on the Brand Storytelling Lessons We Can Learn from Holiday Movies

Or, “How Santa Claus is Comin’ to Town” Proves the Power of Backstory by Answering the Why


For those of you that don’t know the film, it tells the backstory of Santa Claus, and gives root to all of the known elements of his mythology, like why he wears a red suit, or why reindeer fly. The story teller anchors these roots by giving the legendary story a human beginning.

But most importantly, the film begins with a single story teller and an audience asking “why.”

Katie Burkhart