Because your brand should matter.

We’re a purpose-driven branding firm. That means we focus on how you impact the world for the better and embed that meaning into everything you do. We particularly like to work with ventures solving problems by disrupting the status quo. To do so, we’ve created an agile culture that’s committed to intelligent, authentic work.


This is our purpose.

We’re here to advance brands that have the potential to make tangible change, as well as those that simply do good work everyday.


We’re purpose-driven.

Purpose is your why: why you exist, why you do what you do, and why what you do matters. We believe having a clearly articulated purpose is essential and use it as a guide to align your brand and your venture.

We’re story-centric. 

Stories exist as one of the most powerful enzymes in the human condition. They spark imagination, connection and exploration. We will help you tell your story adeptly, specifically and honestly.

We’re intentional.

Every aspect of a company’s identity, whether verbal or visual, should be acutely tied to their purpose. We value a thoughtful approach that facilitates impeccable intentionality and simplicity.

We’re collaborative. 

We understand the complexity of multiple parts coming together to form one cohesive whole. By utilizing a process oriented approach with defined roles and responsibilities, we can work together to produce the best results. We put your vision first, and collaborate with you to bring it to life. 


Katie Burkhart
Founder and Lead Brand Strategist


Lolly Spindler
Content Manager 


Katie Barch
Executive Assistant & Mission Control


Alicia Lazzaro
Content Writer


Tracey Westgate


Jackson Miller
Graphic Designer


Dana Fleck


Eileen Smith Dallabrida
Content Writer