Kids’ Chance of America

Expanding into all 50 states


Kids’ Chance believes that they can make a significant difference in the lives of all children affected by a workplace injury by helping them pursue and achieve their educational goals. Kids’ Chance of America supports 43 state chapters across the country. Our challenge has been to create and expand a brand that well represents the national organization as well as the state organizations. It has called for design adaptability and focus on the heart of their story: the students.


Everything we create at the national level is meant to be useful for the state organizations, whether that’s a flyer, presentation, video or campaign. We work closely with the volunteer marketing committee to ensure that happens.


Project Deliverables

We developed a brand strategy; created a brand guidebook; designed a website and matching website template; developed print materials, presentations, infographics, annual reports, newsletters, conference materials, media kits, and The Faces of Kids’ Chance campaign; and executed content writing and photography.

We are pleased to have an ongoing, strategic relationship with Kids' Chance of America.