Inna Minder

Improving businesses, one clutter-free desk at a time


Inna Minder provides bookkeeping support to small business owners. Our challenge was to communicate her unique approach and brand within a field that could be classified as dry. We immediately took to the founders’ vision, and designed a website that in its form and function mirrors her passion for bringing order to clutter with the goal of propelling her clients to further business growth.

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We chose to have the logo echo the theme of converting chaos to organization, featuring a clean folder. The folder could be both digital and physical. Just like working with Inna, the desk begins cluttered and becomes ordered as the user scrolls down the page.

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We chose a navy and orange color palette to give the brand some pop, and highlight the founder’s energy. We combined this palette with a minimal design that featured negative white space and color coordinated desk top items to represent her high level of organization. 

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Project Deliverables

We developed a logo and brand identity; created a brand guidebook; designed a website and business cards; and executed content and photography.