We’re a purpose-driven branding firm.

If you’re passionate about why you matter, read on.


This is a tangram.

A tangram is a puzzle made of five triangles, a square, and a rhomboid. The pieces can be combined to form many different shapes.  


We see your brand as a tangram.

Every brand uses the same blocks to create itself. It’s the specific arrangement that sets yours apart from the others, and every piece must fit.


We align your brand around your purpose.

We want to know why you're here and why you matter. We then tell your specific, authentic story and use your purpose as a guide to put the pieces together just the right.


We keep it simple.

We value simplicity in branding and design. We go over our work until there’s nothing left to be removed - it’s exactly what it needs to be. Like a tangram, it’s so simple, it’s challenging.


We work with doers.

Our clients are dedicated to making genuine impact, often launching their vision on their own. We help them to scale sustainably.


We collaborate right alongside you.

We work with you as an integral member of the process. Your vision is central, and we meet you on even ground. 


…and we are the Borg.

Well, not really. But we have a great collective of team members and partners to help build, launch, and grow your brand.


We’re here because your brand should matter.

Your team and the community you serve understand your brand by the decisions you make. We want to ensure those decisions are rooted in your unique purpose as you drive forward. You don’t have to know how the tangram pieces fit - that’s for us to navigate together.